5 Common SEO Mistakes that Can Kill Your Website Rankings
Search Engine Optimisation Is Notoriously Difficult When you properly utilise SEO tactics, you’ll show up higher on Google, therefore driving more traffic. It sounds simple, but it’s not. SEO is a vast subject, and it takes a skilled professional to grasp every concept. Even when executed correctly, your SEO will require consistent updates and audits […]
How Early Should You Start Preparing Your Holiday Ad Campaigns?
Holiday ad campaigns are a fantastic way for small to mid-sized businesses to earn massive revenues over a relatively short period of time. A successful holiday campaign is sure to bring in large profits, as it’s this time of year that most companies, large and small, see the most business. However, an unsuccessful holiday campaign […]
Retargeting vs Remarketing: How to Prioritise Your Ad Strategies
A tiny percentage of consumers will purchase during their first visit to a website. In most cases, they tend to browse, add to cart, and then leave due to distraction, or to take more time to ponder their purchase. This purchase hesitation is normal consumer behaviour, and it gives marketing teams a chance to flex […]
Facebook Ads – Deciding to Go Positive or Negative
A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your “how” and “why” to your target demographic. Your Facebook Ad campaign, no matter what sentiment route you choose, has to make sense to them. […]
How to Assess Your Ad Campaigns at Structured Intervals
Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require. The Importance of Regular Milestones for Ad Campaigns You’ve all been there. Putting together an ad that you’re sure will result […]
Remarketing Ad Strategies to Re-engage Prospects
Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers based on their previous searches and actions. How Remarketing Ad Strategies Work By installing a pixel in an email or webpage, businesses can place a […]
How to Determine the Benchmark of a Successful CPC Keyword
Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword is performing and whether it is providing you with an adequate return on your investment. Although analysing the number of clicks each word has received […]
How to Reevaluate Your Lead Scoring for the Second Half of 2020
Every business owner’s dream is to see their marketing effort paying off. The goal is to see all or most of the generated leads convert into real buyers. After all, this is the primary purpose of generating leads, but unfortunately, most of them end up hitting the rock. Studies have shown that in-house marketing teams […]
4 SEO Trends That Have Changed Since the COVID-19 Outbreak
The COVID-19 pandemic has upended the lives of millions of people around the world. It has also had a big impact on consumer behaviour across all industries. The digital marketing sector has not been immune to these changes. As consumers increasingly turn to online shopping over in-store visits, SEO experts are struggling to keep up […]
SEO trends to expect in 2020
As anyone with experience in digital marketing will be painfully aware, search engine optimisation (SEO) is a constantly changing field. To ensure that your brand stays at the top of search engine results, you need to ensure that you are using the latest SEO strategies effectively. As the new decade rolls around, then, it is […]
