Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers …
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July 18, 2020
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Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword …
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July 12, 2020
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Every business owner’s dream is to see their marketing effort paying off. The goal is to see all or most of the generated leads convert into real buyers. After all, …
Continue reading “How to Reevaluate Your Lead Scoring for the Second Half of 2020”
June 30, 2020
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The COVID-19 pandemic has upended the lives of millions of people around the world. It has also had a big impact on consumer behaviour across all industries. The digital marketing …
Continue reading “4 SEO Trends That Have Changed Since the COVID-19 Outbreak”
December 27, 2019
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As anyone with experience in digital marketing will be painfully aware, search engine optimisation (SEO) is a constantly changing field. To ensure that your brand stays at the top of …
December 19, 2019
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With the number of emails we all receive on a daily basis, you may be reluctant to add eDMs to the mix as part of your local business’ digital marketing. …
December 12, 2019
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Is email marketing headed towards the museum of digital marketing? It’s not! With 6 in 10 opening their inbox at the start of the day, it’ll be a while more …
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December 8, 2019
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Can your content hold your target audience’s attention longer than 15 seconds? If it can, you’ve successfully engaged your target audience. The likelihood of them reading from start to end …
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November 26, 2019
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At its core, social media marketing is a type of internet marketing that involves posting content on networks such as Facebook or Instagram to help reach your business goals. If …
Continue reading “Five tips to make your social media marketing strategy a success”
November 20, 2019
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In 2017, TETRA PAK INDEX, a global study of the connected consumer, reported that over 3 in 5 of these consumers remain connected all day long. With the help of …
Continue reading “How to Gain from These Digital Marketing Trends”
August 7, 2020
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