Many businesses don't regard the Bing search engine as important, given the global reach of its main competitor Google. Google is not the default search engine for everyone, contrary to popular belief. More and more web traffic is being directed to Bing thanks to its collaboration with Microsoft and now Apple.
Bing Ads drive targeted traffic to your website similarly to Google Ads. There is one main difference between the two, and that is that the cost per click (CPC) is usually much lower.
Another important difference between Bing Ads and Google Ads is the fact that a Bing Ads campaign will normally have a higher conversion rate than a Google Ads campaign.
Since Click Squad has been building and managing Bing Ad campaigns for the last three years, we have a lot of experience and knowledge of a product that other agencies won't even consider.
Google Ads campaigns are typically built and managed alongside Bing Ads campaigns, giving our clients even more exposure to visitors that they might not have previously considered.
We can analyse your market and give you the best indication of how successful Bing Ads can be for your business. Please contact us to learn more about Bing Ads.