Stop Losing Money: The Omnichannel “Stalking Strategy”
Executive Summary The 97% Leak: On average, 97% of first-time website visitors leave without making a purchase or submitting a lead form. If you do not retarget them, you are throwing away your initial acquisition budget. The Pincer Move: The highest-ROI campaigns combine Google Ads (capturing initial search intent) with Paid Social (retargeting them everywhere […]
SEO vs PPC: The “Rent vs. Buy” Financial Model
One builds cash flow. The other builds net worth. Here is the financial framework we use to help Australian businesses allocate their marketing budget. The most common question we get is: “What’s better: SEO or Google Ads?” It is the wrong question. It’s like asking, “What’s better: Renting a house or buying one?” Neither is […]
