Is Paying Someone to Do SEO Worth It?
Achieving success in today’s business environment relies on understanding market trends and customer needs. However, with rapid advancements in technology, shifting consumer preferences, and increasing competition, thriving has become more challenging. Such concerns underscore the critical need for robust strategies, like search engine optimisation (SEO). But before delving into this digital marketing technique, many entrepreneurs […]
Google Core Update August 2024: Everything to Know About the Latest Rollout
Google, one of the most popular search engines, undergoes significant changes and updates several times a year. These are referred to as core updates, wherein Google’s search algorithms and systems are modified to improve the quality of Google search results. While some websites, including businesses, are trying to find the best e-commerce strategies to increase site visibility and […]
The Secrets to A Robust SEO Strategy: 3 Technical SEO tactics
Introduction Technical SEO is one of the most important aspects of SEO, yet it’s often overlooked. Technical SEO starts with ensuring that your website is running as efficiently as possible. This means optimizing your code, images, and other elements to ensure that your pages load quickly and smoothly. There are many different technical SEO tactics […]
SEO for eCommerce: Strategies to Drive More Online Store Sales
The domestic eCommerce market in Australia expanded by more than 11% in 2020. So if you run an eCommerce business, your competition is fierce. This means that you need to stand out from the crowd. Fortunately, there are plenty of customers to go around. In fact, more than 80% of people in Australia buy from online retailers. Promoting your business online […]
What Are Topic Clusters and How Do They Enhance Your SEO Strategy?
In a recent study, it was found that 73% of companies spent nearly three-quarters of their total marketing budget on their content marketing strategy. Of that number, nearly 80% believe that the strategy they implemented was very successful. With statistics like that, it would be naive to ignore what the current trends are in SEO. Although […]
Link Building: The Newest Tactics That Bring the Best Results
Developing effective link building practices should be an important part of any website’s overall marketing strategy. Essentially, backlinks indicate to search engines, like Google, which websites contain high-quality content that others want to mention. While links have different weightings when it comes to SEO, in general, the more backlinks a website has, the better its […]
The Secrets to a Robust SEO Strategy: Off-Site SEO Tactics
The Secrets to a Robust SEO Strategy: Off-Site SEO Tactics Search engine optimisation rarely allows for one path. By this, we mean that each individual company that sets out on an SEO journey will likely have a very different SEO strategy than those even in its own niche, based on current needs, goals, and what […]
How Covid Changed Customer Behaviour, Capitalize With SEO
Optimizing your search engine ranking has always been crucial to making an online presence for your business, and thriving on a platform that remains oversaturated in almost every industry. Correct implementation of SEO isn’t easy. If it were, there wouldn’t be a booming field of work built on professionals that provide optimization services, with the […]
The Top 5 Factors to Consider for Google Rankings
Ranking on Google is no easy feat. There are rules, most of them written, that search engine optimization (SEO) specialists and agencies have to follow, or they’ll risk their clients ending much further back in rankings than intended. The main issue that comes with understanding SEO is the fact that SEO factors and algorithms change […]
Local Search Engine Rankings 5 Things You Must Know
Local search engine optimisation is vital for local businesses that serve a particular community to attract their target demographic. Forty-six percent of Google searches are local. Please take a moment to think about it. When you need car repairs or a plumber to fix your kitchen sink immediately, you perform a local Google search. From […]
