Forensic Google Ads Management

We Don't Just "Manage".
We Engineer Profit.

If your current agency relies on “Auto-Bidding” and Broad Match keywords, you are paying a 30-40% premium on every click. We call this the Lazy Tax.

Get A Forensic Audit

Stop funding Google's quarterly profits.

The "Set and Forget" Epidemic

The barrier to entry for starting a PPC agency is low. Most agencies follow a “Lazy” playbook that burns your cash to save them time.

1

Broad Match

Capturing irrelevant traffic. They bid on “Plumber” and you pay for “Plumber Job Description.”

2

Maximise Clicks

Letting Google spend blindly. The algorithm optimizes for volume, buying the cheapest junk traffic available.

3

Vanity Metrics

Reporting on “Impressions” and “CTR” to hide the fact that your ROAS (Return on Ad Spend) is negative.

The Full Ecosystem

We don’t just buy keywords. We capture intent wherever it lives.

Search Ads (The Sniper)

High-intent text ads targeting transactional keywords. We use SKAGs (Single Keyword Ad Groups) to ensure that if a user searches “Emergency Plumber,” they see an ad for exactly that.

  • Manual Bidding Control
  • Negative Keyword Scrubbing

Google Shopping (The Shelf)

For eCommerce, the image is the ad. We optimise your Merchant Center Feed—fixing titles, images, and GTINs—so your products appear first in the visual carousel.

  • Feed Title Optimisation
  • Price Benchmarking

YouTube Ads (The Intent)

Forget generic TV ads. We target users on YouTube based on what they just searched for on Google. If they search “Best CRM,” we show them a CRM video ad minutes later.

  • Custom Intent Audiences
  • Skippable In-Stream Ads

Display & Remarketing

The “Safety Net.” 96% of visitors leave without buying. We use Dynamic Remarketing to follow them across the web with visual ads that bring them back to complete the purchase.

  • Dynamic Product Insertion
  • Cross-Device Tracking

The Click Squad Forensic Protocol

We treat your budget like our own bank account.

Structure: SKAGs

Single Keyword Ad Groups. Most agencies dump 50 keywords into one bucket. We break them down to the atomic level. If they search “Red Nike Shoes,” they see a “Red Nike Shoes” ad.

Result: Higher CTR, Lower CPC

Economics: Quality Score

The “Google Discount Code.” A score of 10/10 can lower your Cost Per Click by 50%. We obsess over Ad Relevance and Landing Page Experience daily.

Defence: Negative Lists

The Firewall Strategy. We don’t wait for bad clicks. We upload a global list on Day 1 to block terms like “Free,” “Job,” and “Course.” We filter out window shoppers immediately.

Result: Zero Wasted Spend

Frequently Asked Questions

Do you use AI for bidding?

Only when we have enough conversion data (30+ conversions/month). Before that, we use Manual CPC to ensure we aren’t wasting money “teaching” the AI what a lead looks like.
We charge a flat monthly fee based on the complexity of the account, not a percentage of spend. We believe charging a % of spend creates a conflict of interest.
Yes. Always. You have 100% transparency and ownership. If you ever decide to leave, you keep all the work we built.

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