It’s no secret that Google My Business is an incredibly popular platform. Any business can generate leads from a Google business listing if utilized correctly. Google holds a 73% majority in the search engine market and almost 58% of all online business reviews.
These Google statistics alone are a massive testament to how powerful it can be for pulling in business leads that generate conversions and sales. If you’re not taking full advantage of My Business now, it’s time to tap into it, because you’re missing out on a big piece of the lead generation pie.
Generating Leads with Google My Business
My Business by Google is ready and willing to provide you with the leads that you need to take your businesses to the next level, but you have to know how to play the game. There are a few ways to optimize My Business to work in your favour, and your digital marketing team can implement them quickly.
Combine Google Analytics with Google My Business
Allowing GA and GMB to team up is a wonderful way to gauge the effectiveness of your My Business listing. When you appropriate urchin tracking module codes, you can follow the traffic that comes from a Google My Business listing to your business website domain.
Once you’ve established your UTM, you can set lead generation goals for your business using your Analytics account, now intertwined with your Google My Business account. Tracking the number of leads that GMB brings in requires the setting of goals in Analytics.
When someone on your website takes action specified in your goals, whether it be signing up for your weekly newsletter or submitting their name and email to gain access to additional website features. Google Analytics alerts when website actions happen in real-time, and as soon as you have the prospective client information, you’ve officially got a lead.
Optimize Your Website Based on GMB Data
Once you’ve got the ball rolling on your Google Analytics data based on your My Business performance, you can begin to employ search engine optimization to your website to draw in your target audience based on the GA information provided. Since you’re now tracking the behaviour of those visiting your website, you’ve got some insight regarding the evolution and implementation of your SEO strategy.
Speaking of SEO strategies, be sure that you’re optimizing your My Business description. GMB will provide you with the keywords typed in by the customer that resulted in your business showing up in their search. Use those to streamline your keywords and your business description in GMB.
For example, say you discover that the conversion rate on your main landing page is not that great. Landing pages exist to drive sales. If yours isn’t doing its job, you’ve got to change it to make it work. Whether it’s a more efficient call-to-action or switch up in design, Google Analytics and My Business can tell you a lot about the effectiveness of your website.
By taking steps to improve your site based on the information provided through GA and GMB, you can make the necessary changes and increase the number of leads that come in on your website. It’s a literal insight into what makes your audience tick, and what may be causing them to leave your site without making a purchase.
Allow Customers To Take Action on Your GMB Listing
It’s crucial to the success of your My Business listing to allow prospective customers to take action directly from the listing itself. This convenient access to your services alone is a major lead generator.
After viewing your GMB Listing, there are a few immediate actions that visitors can take. They can visit your website (which is where that optimized landing page comes in), request directions via Google Maps), or call you.
My Business insights will let you have a look into each action taken in a time frame of your choice, including by the day, week, or quarter. Knowing the number of people that take action from your GMB listing is useful to your lead generation efforts because each one of them is a business prospect.
From this type of website monitoring, you can make sure your business has the resources to handle spikes in both web and phone traffic because GMB will provide you with the days and times you’re the busiest. Having this information means you’ll never miss out on another lead because you were too busy to answer the phone.
Focus Your Efforts on Reviews
Statistics state that 63% of consumers check the Google reviews of a business before they visit in person or make contact. If you want those that come across and view your Google My Business listing to turn into leads, you’ve got to show them that other consumers think your services and products are fantastic.
If you’re unsure how to go about getting reviews; ask for them. Most customers that are happy with your services will gladly offer you a 5-star review with a one or two-sentence summary about their experience. Collecting reviews will significantly help you generate leads in GMB.
Turning Google My Business Into Your Main Source of Lead Generation
There are plenty of ways to generate leads. Consumers are at your fingertips due to the internet, search engines, and social media channels. It’s up to you to draw them in, giving them a reason to choose your services over the other businesses readily available to them.
Using Google My Business to increase the number of leads your business takes in daily is a fantastic way to build your business. Proper implementation by a professional digital marketing team will turn your GMB account from a directory listing into a lead generating magnet.
There are so many aspects to the GMB platform that let business owners see where their traffic is coming from and where it’s headed. With that type of information comes the opportunity for significant growth within your business. Don’t let your GMB account go unattended; begin optimizing it today.
