Merchant Center Optimisation
The "Digital Shelf" is Crowded.
We Make You Visible.
In Google Shopping, you don’t pick the keywords—your Feed does. If your product data is messy, your products are invisible. We engineer your feed to dominate the carousel.
Why Your Products Are Invisible
Google Shopping is not an auction of bids; it is an auction of Data Quality. If your agency just “connected the plugin” and walked away, you are losing money.
Generic Titles
Sending "Blue T-Shirt" instead of "Nike Men's Dry-Fit Running Shirt." Google can't match you to high-intent searches.
Missing GTINs
Without unique identifiers (barcodes), Google won't show your ads in the "Compare Prices" tab, losing you easy sales.
Zombie Products
20% of your products are likely burning 80% of your budget with zero sales. We identify and kill these "Zombies."
Feed-First Engineering
Title Optimisation
The “SEO” of Shopping. We rewrite your titles to front-load the most important keywords (Brand + Product + Gender + Colour) so Google reads them first.
SPAG Segmentation
Single Product Ad Groups. We isolate your Best Sellers into their own campaigns so we can bid aggressively on what works, without wasting money on what doesn’t.
Price Benchmarking
The Competitiveness Report. If a product is priced 20% higher than the market average, ads won’t fix it. We tell you when to discount and when to hold.
The Perfect Title Formula
| Vertical | The Optimised Formula | Example |
|---|---|---|
| Apparel | Brand + Gender + Product + Colour + Size | "Nike Men's Running Shoes Pegasus Black Size 11" |
| Electronics | Brand + Attribute + Product + Model # | "Samsung 55 Inch 4K Smart TV QUHD (UA55Au8000)" |
| Consumables | Brand + Product + Flavour + Weight | "Optimum Nutrition Whey Protein Chocolate 5lb" |
