B2B Growth Specialists

Stop Paying The "B2B Premium" For Junk Leads.

LinkedIn is the most expensive ad platform in the world. If you treat it like Facebook, you will burn cash. We use Account-Based Marketing (ABM) and forensic targeting to put your offer in front of the C-Suite, not the tea room.

Targeting Protocol

Forensic Filter Active

Audience Network

DISABLED

Job Function: Decision Maker

ACTIVE

Company Size: 50-500 Staff

ACTIVE

Why Most LinkedIn Campaigns Fail

If your current agency is just “boosting posts” or targeting by “Interest,” you are paying the Lazy Tax. Here is the forensic truth about the platform.

The "Audience Network" Trap

By default, LinkedIn pushes your ads to third-party apps and games to lower CPM. Agencies love this because it makes the data look “cheap.” We hate it. We disable it immediately to ensure your budget only goes to the main feed.

Broad "Job Title" Targeting

Targeting “Managers” is too broad. A “Manager” at a café is different from a “Manager” at a SaaS firm. We use boolean logic and strict exclusion lists to ensure we only pay for legitimate prospects.

Honesty Check: Is LinkedIn Right For You?

We generally advise against LinkedIn Ads if your Customer Lifetime Value (LTV) is under $5,000. The Cost Per Lead (CPL) is high ($80-$150+ AUD). If you sell low-ticket items, we should look at Meta or Google Ads instead.

The Click Squad Approach: Forensic B2B Acquisition

We don’t just run “Ads.” We build Account-Based Marketing (ABM) infrastructure led by our Paid Social expert, Julius Manzano.

The "Surround Sound" Strategy

We don't just target the CEO. We target the "Influencers" (Managers, Heads of Dept) surrounding them. B2B buying is a committee decision; we make sure the whole committee sees you.

Lead Magnet Engineering

Cold traffic rarely requests a "Demo" immediately. We promote high-value assets (Whitepapers, Calculators, Case Studies) to capture data first, then nurture them into a sale.

CRM Integration & Offline Tracking

A "Lead" isn't a "Sale." We integrate with Salesforce/HubSpot to track which campaigns actually drive revenue, feeding that data back into LinkedIn to optimise delivery.

The B2B Retargeting Stack

Cold Layer (Awareness)

Video Ads / Thought Leadership

Warm Layer (Consideration)

Single Image Ads / Case Studies

Hot Layer (Conversion)

Message Ads / "Book Demo" Offer

Common Questions About LinkedIn Ads

How much do LinkedIn Ads cost in Australia?

LinkedIn is a premium channel. In Australia (2026), you can expect to pay a CPM (Cost Per Thousand Impressions) of $60-$120. A qualified B2B lead typically costs between $80 and $250 depending on the industry and offer. While expensive, the lead quality is generally far superior to Meta.

Can you target specific companies?

Yes. This is called Account-Based Marketing (ABM). We can upload a list of specific companies (e.g., “The Top 50 Mining Companies in WA”) and serve ads strictly to employees within those organisations. This ensures zero budget wastage on irrelevant businesses.

What creative works best on LinkedIn?

“Ugly” often works better than “Polished.” We find that ads looking like genuine user-generated content (UGC), text-only posts, or candid charts outperform glossy, stock-photo corporate banners. The goal is to stop the scroll by providing value, not just shouting a sales pitch.

Is Your LinkedIn Strategy Leaking Money?

Let our team perform a Forensic Audit of your ad account. We will show you exactly where you are wasting budget on the Audience Network and poor targeting—free of charge.

No salespeople. You'll speak directly with a Strategist.