eCommerce Growth Specialists

Stop Interrupting. Start Inspiring.

Facebook users are looking at their ex’s photos. Pinterest users are planning their next purchase. We turn this high-intent “Visual Search Engine” into a revenue stream by targeting buyers before they even search on Google.

ROAS ALERT

4.5x Return

Why Pinterest Campaigns Fail

Most agencies treat Pinterest like “Instagram’s little brother.” They recycle the same creatives and hope for the best. This is the Lazy Tax. Pinterest is not a social network; it is a Search Engine.

The "Instagram Resize" Mistake

You cannot just take an Instagram Square (1:1) and dump it on Pinterest. Pinterest is vertical (2:3). It requires “Rich Pins” with metadata. If your creative doesn’t fit the native aesthetic, users will scroll past it as “spam.”

Ignoring Keywords

Pinterest runs on keywords, just like Google. Targeting by “Interests” alone is lazy. We mine Pinterest Search Trends to find the exact phrasing buyers use (e.g., “Minimalist Home Decor”) and bid on those high-intent terms.

Honesty Check: Is Pinterest Right For You?

Pinterest works best for Visual eCommerce Brands (Fashion, Home Decor, Beauty, Food). If you are a B2B SaaS company or a local plumber, this platform is likely a waste of your money. We will tell you this upfront.

The Click Squad Approach: Visual SEO & Shopping

We treat Pinterest as a full-funnel acquisition channel. Our Head of Paid Social, Julius Manzano, builds campaigns that move users from “Inspiration” to “Checkout.”

Catalogue Ingestion

We don't just run image ads. We sync your entire Shopify/WooCommerce product catalogue directly to Pinterest. This allows us to run dynamic "Shopping Ads" that update price and availability in real-time.

The "Trends" Strategy

We use the Pinterest Trends Tool to predict what your customers will search for next month. We launch campaigns before the spike happens, securing cheaper CPMs than your competitors.

Advanced Retargeting

Pinterest users have a longer consideration phase. We build retargeting pools that serve specific ads to users who "Saved" your pin but didn't buy, nudging them back to complete the purchase.

The "Pin-to-Purchase" Pathway

Discovery (Unbranded Search)

User searches "Modern Living Room Ideas". They see your Lifestyle Pin.

Consideration (Save/Pin)

User saves your Pin to their "Home Reno" board. Intent signal captured.

Conversion (Dynamic Retargeting)

3 days later, user sees a Dynamic Shopping Ad for the exact couch in the pin. They buy.

Common Questions About Pinterest Ads

Is Pinterest advertising expensive in Australia?

Pinterest is generally cheaper than Facebook and LinkedIn. In Australia, CPMs (Cost Per Thousand Impressions) often range between $5 and $15 AUD. Because fewer brands advertise here, you aren’t fighting the same bidding war as you are on Meta, leading to a highly efficient ROAS (Return on Ad Spend).

Do I need new creative assets?

Ideally, yes. While we can repurpose some assets, Pinterest requires vertical (2:3 aspect ratio) imagery that feels inspirational, not promotional. Text overlays should be helpful (“5 Ways to Style X”), not salesy (“Buy Now 50% Off”). We help guide your creative strategy to match the platform’s aesthetic.

Can you target specific keywords?

Yes. Unlike Facebook (which relies on “Interests”), Pinterest allows for precise Keyword Targeting. If you sell organic baby clothes, we can bid on “Organic Baby Shower Gifts” or “Neutral Nursery Ideas.” This captures users with high purchase intent, similar to Google Ads.

Are You Missing The "Planner" Market?

Let our team perform a Forensic Audit of your current social strategy. We will analyse if your brand is suitable for Pinterest and forecast your potential ROAS—free of charge.

Speak directly with Julius or Paul. No sales reps.