Is Paying Someone to Do SEO Worth It?

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Achieving success in today’s business environment relies on understanding market trends and customer needs. However, with rapid advancements in technology, shifting consumer preferences, and increasing competition, thriving has become more challenging. Such concerns underscore the critical need for robust strategies, like search engine optimisation (SEO). But before delving into this digital marketing technique, many entrepreneurs […]

Google Core Update August 2024: Everything to Know About the Latest Rollout

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Google, one of the most popular search engines, undergoes significant changes and updates several times a year. These are referred to as core updates, wherein Google’s search algorithms and systems are modified to improve the quality of Google search results. While some websites, including businesses, are trying to find the best e-commerce strategies to increase site visibility and […]

4 SEO Trends That Have Changed Since the COVID-19 Outbreak

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The COVID-19 pandemic has upended the lives of millions of people around the world. It has also had a big impact on consumer behaviour across all industries. The digital marketing sector has not been immune to these changes. As consumers increasingly turn to online shopping over in-store visits, SEO experts are struggling to keep up […]