Search engine optimization has many hats. There are dozens of methods that digital marketing teams and business owners apply to help fuel their products and services to the top of the first page of Google.
On-Page SEO tactics are just as important as any other methods you’re using, such as PPC ads and link building. When your on-page SEO is efficient, you’ll be able to successfully drive organic traffic to your website through it. It’s a crucial component of on-page optimization, and we’ll discuss it in depth here.
What is On-Page SEO
On-Page search engine optimization is the practice of taking the individual web pages on your website and optimizing them to rank higher, thereby earning relevant traffic in search engine results. In short, on-page SEO refers to the content you have in place on your site and the HTML source code. Marketers can optimize both of these on-page aspects per the goals you have for your site.
On-page SEO changes from year to year. Though the changes aren’t drastic, it’s essential to keep on top of the latest practices to ensure that you’re matching your competition’s efforts. As always, there are on-page resources that will work better for some businesses than they do for others.
Implementing on-page SEO accurately will be different for every website, so it’s crucial to have a digital marketing team that understands the process’s ins and outs, as well as having a firm grasp of what phrases your target market is searching. When you can get a hold of these things, you’ll find that your on-page strategy works much more effectively.
Why On-Page SEO is Important
On-page SEO will help search engines understand both your website and the content you have on its pages. It will also help identify if the content on your site is relevant to user searches. Along with SEO tactics, search engines are becoming more and more sophisticated.
For example, Google is incredibly complex and fully comprehends what users are searching for and how to deliver the best results on informational, shopping, and navigational topics.
Web marketers and businesses must adapt to each development by ensuring visible website content (text, images, audio, video) are structurally optimized. Also, the only available content to search engines, like HTML tags, must also be well optimized for successful on-page SEO.
Here are a few options to consider.
Though Topic Clusters have been an essential piece of on-page SEO tactics for some time now, many digital marketing teams fail to implement them correctly or at all. Topic clusters are pieces of content on your website that all link to a particular topic. They are focused on pillar content, which revolves around a broadly searched keyword or subject.
Ideally, the better ranking you can grab in cluster topics, the more credibility you will build up in Google Search Results for your pillar content. Pillar content will make it incredibly clear to Google and users what your website is all about.
Many digital marketers use link building to increase the respect gained in Google. When you build a website full of reputable links, Google will look to your site as a citable source, and you will climb in the website ranks.
It’s important to remember that you should link to sites relevant to your content topic and have a good reputation themselves. This doesn’t necessarily mean you have to feature your competitors, but it should be a verified business or source in your field or industry that knows what they’re talking about.
H2 and H3 Subtitles and Headlines
Your content, whether it be a landing page or a blog post, should include a variety of headlines so Google can confirm what your content is about and then show it to users that need the information you have to offer.
Your subtitles and headlines should be relevant to the information that you’re trying to offer. If it’s not, Google has no idea that it should be directing users to your article or landing page. Many content creators don’t take advantage of this as they should or pay close enough attention to what a vital factor headlines play in SEO.
On every page of your website, you should have the appropriate keyword density. Overstuffing your keywords will get you dinged in search results and knock you down a few pegs regarding your content’s quality and the relevance of your website.
On the other hand, not supplying enough keywords may cause your page not to show up at all. Again, this is an issue because you’re using keywords sparingly and still not getting the results you want. Your site has to have the perfect amount of keyword usage to rank the way you want it to and should come in at around 1-2%.
Don’t forget to optimize your images. Google doesn’t see or process what is depicted in the images on your site, so you’ve got to include a meta description, most likely found on the back end of your site, that tells Google what your image is all about.
When you optimize your images correctly, and in relevance to your page’s content, Google can accurately determine what the bots see through code and text without examining pictures.
Alt text (or alternative text) for images is crucial as well. Your alt text should be sufficiently descriptive, but don’t use it as an excuse to place a bunch of spammy keywords and phrases.
Please make sure they’re descriptive and to the point, make sense, and describe your photo and its purpose. You want Google to understand them, not push you back in your rankings for plugging in your keyword too much or for not being clear enough.
Applying On-Page SEO
Applying on-page SEO is not difficult. It is merely a matter of knowing what tactics will work for your website and utilizing the correct keywords that compliment your ad campaign. Hiring a fantastic digital marketing team is the first step toward a tremendous on-page SEO strategy.