Why I’m Finally Embracing AI Max for Search (And Retiring DSA)

Conceptual visualisation showing two distinct light streams of paid and organic data merging into a single, glowing, unified pathway toward lead quality.

For years, I’ve had a recurring nightmare with client reviews.   We would look at a marketing dashboard together. On the organic (SEO) side, traffic was going up, and we owned the top spots for all our major commercial terms. We were dominating the real estate.   Then, we would look at the paid search […]