Practical tips for digital marketing, analytics and web design

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Paul Medina

October 21, 2022

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The Secrets to A Robust SEO Strategy: 3 Technical SEO tactics

Introduction Technical SEO is one of the most important aspects of SEO, yet it’s often overlooked. Technical SEO starts with ensuring that your website is running as efficiently as possible. …

Paul Medina

September 26, 2022

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What happened to agency customer service?

When clients share clear and concise requests with agencies, why are agencies so often unable to respond in a timely and professional manner? When a client’s needs are ignored for …

Paul Medina

September 9, 2022

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Types of Facebook Ad Campaigns and How to Map Them to Your Funnel

Facebook has over 2.91 billion monthly active users, and with over 36% of the world’s population regularly using Facebook, this makes it one of the best platforms to run your …

Paul Medina

September 8, 2022

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SEO for eCommerce: Strategies to Drive More Online Store Sales

The domestic eCommerce market in Australia expanded by more than 11% in 2020. So if you run an eCommerce business, your competition is fierce. This means that you need to stand out from …

Paul Medina

August 8, 2022

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What Are Topic Clusters and How Do They Enhance Your SEO Strategy?

In a recent study, it was found that 73% of companies spent nearly three-quarters of their total marketing budget on their content marketing strategy. Of that number, nearly 80% believe that …

Paul Medina

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How to Write Google Ads Copy That Gets Results: 4 Tips and Examples

You don’t have to look far to find great statistics about the effectiveness of Google Ads and other forms of PPC marketing. For example, did you know that these types …

Paul Medina

July 18, 2022

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Link Building: The Newest Tactics That Bring the Best Results

Developing effective link building practices should be an important part of any website’s overall marketing strategy. Essentially, backlinks indicate to search engines, like Google, which websites contain high-quality content that …

Paul Medina

June 12, 2022

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Click Squad is a Game Changer in Australia’s SEO Space

While many companies and businesses focus on social media engagements, there is still a handful that utilizes SEO. Despite the popularity of these social platforms, ranking your website on search …

Paul Medina

March 30, 2021

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How to Drive More Foot Traffic with Local SEO (While Respecting Social Distancing Measures)

It’s no secret that safety measures for COVID-19 have sent the business world into a tailspin of trying to figure out what works best for them on an individual basis. …