AI Search Optimisation: Preparing for LLMs

Conceptual illustration showing a traditional search engine interface transforming into a generative AI neural network.

A few weeks ago, a long-term client sent me a screenshot that genuinely made my stomach drop.   It wasn’t a Google Search Console alert showing a sudden crash in traffic. It was a simple chat log from ChatGPT. They had typed, “Who are the top commercial fit-out specialists in Sydney?”   The AI spat […]