RLSA Strategy Guide: Bring Back High-Intent Visitors

Conceptual illustration of a digital magnet pulling a shopping cart back to a search bar, representing an RLSA retargeting strategy.

Staring at Google Ads and Search Console dashboards all week makes it easy to forget that those metrics represent real people. I catch myself doing this sometimes. You get so focused on the data that you forget there is an actual person sitting on their phone at night, adding a camera to their cart, hesitating, […]