Like Facebook and Instagram, LinkedIn is a social networking platform. However, LinkedIn is designed for businesses and professionals to make connections and to share resumes and job opportunities. It is also a great channel for B2B companies to reach out to potential clients and customers and has proven to be a great online marketing channel.
LinkedIn is technically a social media platform, but it certainly isn't like Facebook, which is why LinkedIn Advertising isn't right for every company. LinkedIn is used by many B2B companies to drive lead generation and promote brand awareness. A number of the biggest global companies interact daily with it, making it the largest business-targeted social platform on the internet.
Its members are either seeking information to improve their careers, connecting with professionals in similar fields, or searching for products and services to improve their businesses. The chances of getting the right eyes on your content are much higher on LinkedIn than they are on other social media channels.
There are specialists on our team who exclusively focus on performance marketing, so we'll always have someone running your campaigns to achieve your specific goals and outcomes, whether they're sponsored content, LinkedIn Text Ads, or LinkedIn Sponsored InMail.