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Author Archives: Paul Medina

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Paul Medina

August 8, 2022

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What Are Topic Clusters and How Do They Enhance Your SEO Strategy?

In a recent study, it was found that 73% of companies spent nearly three-quarters of their total marketing budget on their content marketing strategy. Of that number, nearly 80% believe that …

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Paul Medina

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How to Write Google Ads Copy That Gets Results: 4 Tips and Examples

You don’t have to look far to find great statistics about the effectiveness of Google Ads and other forms of PPC marketing. For example, did you know that these types …

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Paul Medina

July 18, 2022

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Link Building: The Newest Tactics That Bring the Best Results

Developing effective link building practices should be an important part of any website’s overall marketing strategy. Essentially, backlinks indicate to search engines, like Google, which websites contain high-quality content that …

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Paul Medina

June 12, 2022

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Click Squad is a Game Changer in Australia’s SEO Space

While many companies and businesses focus on social media engagements, there is still a handful that utilizes SEO. Despite the popularity of these social platforms, ranking your website on search …

Continue reading “Click Squad is a Game Changer in Australia’s SEO Space”

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Paul Medina

March 30, 2021

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How to Drive More Foot Traffic with Local SEO (While Respecting Social Distancing Measures)

It’s no secret that safety measures for COVID-19 have sent the business world into a tailspin of trying to figure out what works best for them on an individual basis. …

Continue reading “How to Drive More Foot Traffic with Local SEO (While Respecting Social Distancing Measures)”

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Paul Medina

March 17, 2021

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How to Create a Landing Page in 3 Simple Steps

Landing pages are worth their weight in gold, primarily when they’re constructed and written correctly. Marketing teams are typically quite skilled at creating landing pages for clients, and if you …

Continue reading “How to Create a Landing Page in 3 Simple Steps”

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Paul Medina

March 11, 2021

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Essential Abandoned Cart Email Guidelines for More Sales

  The term ‘abandoned cart’ is quite self-explanatory, and encompasses when a person adds items to their cart while shopping at an online store and goes through one or more …

Continue reading “Essential Abandoned Cart Email Guidelines for More Sales”

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Paul Medina

February 23, 2021

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2021 Voice Search Stats That Will Change Your Marketing Strategy

Into the year 2021, the internet continues to evolve. Voice search is a massive part of that evolution. Now, more than ever, business owners and marketing teams alike have to …

Continue reading “2021 Voice Search Stats That Will Change Your Marketing Strategy”

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Paul Medina

February 16, 2021

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The Secrets to a Robust SEO Strategy: Off-Site SEO Tactics

The Secrets to a Robust SEO Strategy: Off-Site SEO Tactics Search engine optimisation rarely allows for one path. By this, we mean that each individual company that sets out on …

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Paul Medina

February 12, 2021

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3 Automated Advertising Settings to Reevaluate Before Mid 2021

Marketing changes happen fast. If your automated advertising settings don’t change too, you lose out while your competitors surge forward.   The automated advertising settings that worked well for you …

Continue reading “3 Automated Advertising Settings to Reevaluate Before Mid 2021”

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